Patient Registry Landing Experience
How might we find patients quickly and screen for study participation?
The biggest industry pain point is not being able to recruit enough patients within clinical trial timelines.
Medidata’s clinical trial registry intends to broaden visibility around studies to people who are less likely to be aware of the opportunity or need.
Understanding motivations and barriers to join clinical trials.
Through talking to recruitment experts and patients, reading industry white papers, and analyzing survey results. We identified the top motivators and barriers of the target population.
Educate and make it relatable to everyone.
Although patients overall showed interest in participating in clinical trials and expressed trust in the medical system regarding how clinical trials are conducted, most of them possessed limited knowledge about the online clinical trials registries.
On the other hand, diversity and accessibility continues to be a big challenge in the clinical trial world. We need to make the educational content relatable to everyone, regardless of health condition or background.
I worked with Patient Advocate groups, recruitment outreach team, and an illustrator for content. This is the final product.
